Be sure to check out this new post by Content Marketing Institute with a focus on Content Marketing:
People ponder why the chicken crossed the road. Content marketers reflect on why their target audience crosses the road.
If you are interested in Content Marketing, have a look at the article "3 Examples how to Quantify the Impact of Content in your eCommerce site" here in the AX Magazine. The whole article from the Content Marketing Institute Blog can be found here!