Here's an interesting article about Content Marketing for you:

Links to blog posts or long-form resources increase their search visibility and build awareness. They also help sites rank for bottom-of-funnel terms—a rising tide lifts all boats.

If you are interested in Content Marketing, have a look at the article "AI in Content Marketing – Steven Morell at Dukascopy TV" here in the AX Magazine. The whole article from the CXL​ Blog can be found here! Reading time: > 10 minutes