Here's a great article about Content Marketing for you:

Content Marketing specialists face more than their fair share of challenges: strategic analysis, ideation, content creation, optimization and distribution, measuring performance….

If you are interested in Content Marketing, have a look at the article "Digital Transformation in the Travel Industry: Find Your Competitive Edge with Automated SEO Content" here in the AX Magazine. Want to read the whole post in the Semrush​ Blog? Here is the link: https://www.semrush.com/blog/how-to-use-semrush-content-marketing/.