Just now we have become aware of this article with the main focus Marketing Automation– published by the G2 Blog and definitely worth reading it:
Personalization is so often mentioned in the marketing industry, many business owners start feeling that they should be doing everything manually.
If you are interested in Marketing Automation, have a look at the article "How to boost your content from 0 to 100 within 1 day." here in the AX Magazine. The whole article from the G2 Blog you can find here.