Here's an interesting post about Content Marketing: While audiences may no longer see a difference between brand- and publisher-created content, each business type can learn from the other on how to succeed in today’s complicated content marketing landscape. Continue reading →
The post How Publishers Can Overcome the Content Marketing Paradox appeared first on Content Marketing Institute.

If you are interested in Content Marketing, have a look at the article "3 Examples how to Quantify the Impact of Content in your eCommerce site" here in the AX Magazine. The whole article from the Content Marketing Institute​ Blog you can find here.