30 Ways to Waste Your Content Marketing Time

We have a good article about Content Marketing: At month’s end, do you have more questions than answers about your content marketing program? Why is that post still not done? Why did video views drop? Why isn’t sales more supportive? The unifying answer revolves around one thing. Continue reading →
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For Better Results, Think of Content Marketing Like a Product

Be sure to check out this article by Content Marketing Institute with a focus on Content Marketing: Your content marketing can’t achieve its potential if it’s structured as one project after another. Cleveland Clinic marketing leaders share how to give your content marketing a product-focused approach for bigger success.
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2020 Content Marketing: What’s Clear and What Needs to Be in Focus

Be sure to read this new post by Content Marketing Institute with a focus on Content Marketing: If hindsight is 20/20, then this article offers both hindsight and foresight. Over 25 CMWorld 2019 speakers put on their 2020 content marketing glasses to see where marketers are passing the vision test – and what’s still blurry.
You can find the whole article in the Content Marketing Institute​ Blog.

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Agencies: How to Set Your Clients’ Content Marketing Expectations

Content Marketing Institute published an interesting how-to about Content Marketing:
Knowing how to apply content marketing, branded content, and native advertising is different than being able to clearly explain their value to your clients. Use this primer to align expectations and deliver better results.
Want to read more? Visit the Content Marketing Institute​ Blog.

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