PracticalEcommerce published an interesting article about Content Marketing:

Content marketing requires a steady stream of material, such as guides, articles, and podcasts. Often this material is the result of dozens of ideas.

If you are interested in Content Marketing, have a look at the article "How to boost your content from 0 to 100 within 1 day." here in the AX Magazine. The whole article from the PracticalEcommerce​ Blog can be found here!